About Us

About Unleashed Brands

Growing Brands and Kids

At Unleashed Brands, we know the struggle can be real. We've been there before, from “borrowing” the internet of a local coffee shop to finding a friend-of-a-friend to design our logo. And because of these experiences, we can relate to entrepreneurs’ real-life problems. Owning and operating a business is an adventure, yet one that can be unpredictable and bumpy at times. It’s not easy to keep the current business profitable while also positioning yourself for future growth.

That’s where Unleashed Brands comes in.

Imagine taking a leap into the future where you have the people, processes, and infrastructure in place to help you grow so that you can focus on making your product or service even better. That’s what it’s like to partner with Unleashed. We don’t just provide brands with financial support – we take them under our wing and help them grow.

Our Three Pillars

Unleashed Brands has consolidated the world’s best brands that service families under one roof. When customers need solutions for their home or their cars, they know the brands to turn to – and now, when they need solutions for their kids, they come to Unleashed Brands. Our goal is to provide business owners with the support they need and families with the quality products and services they deserve.

Our system targets youth enrichment brands that fall into three categories:

  • Learn – These brands teach or supplement children’s STEAM (Science, Technology, Engineering, Art & Math) skills

  • Play – These brands give kids the opportunity to be kids with fun and energetic experiences.

  • Grow – These brands build or improve children’s skills or talents.

Our Core Values

The Unleashed team & Our Partners are guided by the following core values:
  • Authentic

    We are humble, yet confident in our vision and mission and are known for candor and transparency. We stand out in a room.

  • Synergistic

    We work well with our team and franchisees to find ways to help them accomplish their goals and objectives.

  • Communicative

    We like to communicate with our team, franchisees, and guests and are concise and articulate in speech and writing.

  • Curious

    We seek to understand our franchisees, guests, and the world around us in order to continually provide the best and most relevant experiences.

  • Courageous

    We take smart risks and are open to failure. We do what is right even when it is hard.

  • Innovative

    We are always looking to try new things and suggest new ideas in order to disrupt the status quo.

  • Gritty

    We accomplish amazing amounts of important work and fight through challenges. We solve problems in the way of getting something done.

  • Frugal

    We know how to do more with less and always look for the most cost-effective way to accomplish our mission.

  • FUN

    We know how to have fun and find joy in every situation. We know joy is not found on the mountaintop but rather in the journey.

Our Current Portfolio

Unleashed Brand’s current portfolio consists of four family-friendly brands and over $820M in systemwide sales. We have over 1,300 franchises, have served over 25 million children, and are the #1 franchising platform serving families.

Our brands include:

  • The Little Gym

  • Premier Martial Arts

  • Snapology

  • Urban Air Adventure Park

  • XP League

  • Class 101

We are so proud of these brands and the services they bring into the communities they serve. And we are only just getting started. Unleashed Brands looks forward to welcoming additional children-focused brands into our family in the coming years.

We Know Franchising

Franchising gives business owners another customer to think about – the franchisee. And managing a franchise organization can be a beast. The Unleashed Brands team knows how to sell, develop, train, and manage franchisees so that they deliver on your brand’s promise to the consumer all while generating a profit.

If you think your business would be a great fit for Unleashed Brands, check out our Prospective Partners page.

Our Partnerships

  • International Franchise Association
  • International Association of Amusement Parks and Attractions
  • Franchise Business Review
  • VetFran
  • Association for Corporate Growth
Are You Ready to Speed Up the Velocity of Your

Brand's Growth?

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