#1 Youth Enrichment Platform

UNLEASHINGGREATNESS IN KIDS

A program for every child, at every life stage. We impact the lives of every kid by providing fun, engaging, and inspiring experiences.

Find Your Child's Unique Strengths Explore Our Brands→

1,400+Locations

25M+Children Served

7Brands

Because Who They
Become Matters Most

Every class, lesson and experience is designed to help kids build confidence, character and real-world skills.

The #1 “Superpower” Every Kid Needs!

Chief Thriving Officer at Unleashed Brands

Dr. Michele Borba, Ed.D.

Educational psychologist, best-selling author, TODAY show contributor, and parenting expert.

For Parents

Your Parenting Journey, Supported

Expert articles, guides, and tools to help you navigate every stage of raising happy, confident, capable kids.

Character

Download the App

Your Family's
Home Base

KidHub is the all-in-one app connecting your family to every Unleashed Brands experience; book events, track your child's ThriveScore, celebrate achievements, and discover what's near you.

ThriveScore Built In

Reflect on 23 character traits, track growth over time, and get personalized next steps.

Book Events & Classes

Browse and book upcoming events across all Unleashed Brands locations.

Achievements & Milestones

Get real-time photos and progress tracking.

Make it a Playdate

Invite other families to join the fun — pick a time, share the details.

Introducing ThriveScore

Character Growth Your
Family Can See & Do

ThriveScore turns "character growth" into something families can see and do. Get your child's snapshot, track daily Thrive Moments, and revisit at key milestones to support their growth.

What is ThriveScore?

›A unique score based on 23 character traits that captures your child's strengths and growth opportunities.
›Parents reflect on how often they see each trait in their child's everyday behavior.
›Foundational traits like self-control and empathy carry more weight in the model.
›Kids see encouragement and progress. Parents see strengths, growth areas, and practical next steps.

Character Snapshot

1 of 26 profiles

The Steadfast
Guardian

A natural protector who leads with integrity and quiet courage; the kind of child others instinctively trust and look to when things get hard.

728ThriveScore · Strong

Signature Strengths

IntegrityCouragePerseveranceLoyaltyResponsibility

What it means: Lean into leadership and teamwork, and gently stretch their flexibility when plans change.

Character Snapshot

Daily Habit

Thrive Moments

Spot a character trait in action and tap the matching button in KidHub. Each tap builds evidence of your child's growth.

Observe

in daily life

Tap

virtue button

Meter Fills

evidence builds

Milestone Check

confirm growth

Snapshot Update

progress reflected

Three Simple Steps in 5 Minutes

Take 5 Minute Survey

Reflect on your child's everyday behaviors across 23 common character traits. Each one includes a definition and real-life examples.

Get Their Unique Score

Get a unique score that helps track your child's development over time, plus a breakdown of strengths across five character domains and a personalized next step.

Track Daily and Revisit at Milestones

Log Thrive Moments throughout the year and revisit your child's snapshot at key milestones to see how they're growing.

Ready to See Your Child's ThriveScore?

Free tool. No login required. Takes about 5 minutes.

Find Their Unique Strengths →

UNLEASHINGGREATNESS IN KIDS

Because Who TheyBecome Matters Most

7 Brands, One Mission

Dr. Michele Borba, Ed.D.

Your Parenting Journey, Supported

What Is Character

Talking About Character

Character Is a Verb

Empathy Starts with Noticing

Teach Perspective-Taking

Model Empathy Daily

Empathy Reduces Conflict

Kindness Starts Small

Your Family'sHome Base

Character Growth YourFamily Can See & Do