Mission & Vision

Our Mission & Vision

Founder Focused, Franchise Friendly, Families First

At Unleashed Brands, we partner with best-in-category brands that are invested in helping children learn, play, and grow to support and expand their concepts. We believe there’s something for every child on the “Candyland Board of Life” ​and within our portfolio, we are able to help parents simplify the process and path to greatness for their children. Our mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences.

animated image of kids on candy land board

Unleashed Brands currently has six family brands in our portfolio. Learn more about Our Brands and what we’re looking for in Prospective Partners.

our history

  • 2011 - Michael opened the first Urban Air in Southlake, Texas.

    2016 - Urban Air evolves from trampolines and opened the first Adventure Park, a diversified concept to keep families coming back again and again.

    2011-2016
  • Urban Air begins franchising, quickly becomes one of the fastest-growing franchises in the country and named a top franchise concept by Entrepreneur. Launch of the 2.0 park model.

    2017
  • Launch of the 2.5 park model.

    2018
  • Hiring of key Executive Team talent to sustain and support system growth.

    2019
  • Urban Air continues to grow through the challenges of COVID, opening 33 new Adventure Parks.

    2020
  • Unleashed Brands is born as a leading platform of brands through its acquisition of Snapology. The Little Gym and Premier Martial Arts are also acquired.

    2021
  • Both Class 101 and XP League are acquired in April ’22.

    2022

Our Vision

To become a trusted partner to parents by offering quality, vetted kids’ programming across all areas to help them explore new interests, develop new skills, and grow into happy, successful adults.

Unleashed Brands Vision Casting - Michael O. Browning Jr.
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