Who Should Own a Youth Enrichment Brand?

As the parent company for six best-in-class franchise brands, Unleashed Brands has spent a great deal of time and effort in determining the ideal candidates for our youth enrichment business opportunities. Call it personas, or target market profiles, it’s how we find the right kind of candidates that are committed to helping us grow our portfolio of brands that help kids learn, play, and grow. These three terms are known as our three main pillars – a means to provide children with the tools and resources they need to be the best versions of themselves.

But when considering our unwavering commitment to child-oriented progress, who should own a youth enrichment brand? In this Unleashed Brands blog edition, we’re going to share the ideal profiles for each of our six franchise opportunities. And we invite you to keep reading to see if you fit the criteria to join our growing family of franchisees.

First and Foremost – an Ideal Candidate for Franchising

Before we delve into the individual owner personas, our ideal candidates should first be a fit for franchising itself. That means they should be willing to follow a proven business model and run their businesses within the confines of our training, direction, and support. They must be coachable, with a never-ending curiosity for learning and improvement. Ideal franchise candidates believe in teamwork and contributing their share of value to our comprehensive network of 800+ franchisees. And because we represent youth enrichment brands, they should have a family-oriented and community-based approach to entrepreneurism.

Now let’s review our ideal ownership candidates on a brand-by-brand basis…

Ideal Class 101 Owners

Focused on helping high school-aged students discover and plan for college life, ideal Class 101 owners should have a passion for working with – and helping – children and youths. Often parents themselves, many come from educational and youth ministry backgrounds. And some may have already helped plan their own children’s college experience.

Ideal Premier Martial Arts Owners

Consisting of martial arts instruction in a studio setting for children (and adults) of all ages, the ideal Premier Martial Arts owner comes from a wide range of backgrounds. They should be community leaders with a passion for helping kids improve their self-esteem and wellbeing. Those who are good with people and have the ability to lead a team, they should also be interested in building up their entrepreneurial venture.

Ideal Snapology Owners

Because Snapology provides a supportive educational environment that helps children discover new things while building confidence, ideal Snapology owners often come from teaching or engineering backgrounds. They must have a high level of emotional intelligence, and be willing to do their part in contributing to the greater good of children in their own communities.

Ideal Owners of The Little Gym

With an environment that focuses on physical development and youth enrichment, ideal owners of The Little Gym come from diverse backgrounds. This includes many of whom are parents themselves, community focused, and passionate about working with children. Many are former business owners, accountants, sales associates, or have management experience. And they enjoy working with others in a team environment.

Ideal Urban Air Adventure Park Owners

Urban Air Adventure Parks are family entertainment centers that provide both the landscape and atmosphere for unbridled fun. Ideal Urban Air owners are family-oriented, have a love for people, and a passion for providing children with memorable experiences. Some come from corporate backgrounds that include sales, management, and hospitality – but all have a passion for providing experiential fun for kids in a safe environment.

Ideal XP League Owners

XP League is a forward-thinking approach to bridging the gap between traditional youth sports and the world of competitive online gaming. Ideal XP League owners are driven and motivated to establish connections with children in a team-oriented environment. Many are still gamers themselves and have children who are avid fans of the esports world. They like the idea of remote ownership and want to get in on a new business sector that’s growing rapidly.

This covers all six of the franchise opportunities offered by Unleashed Brands, but there is one common denominator among all of these business models. There is no prior experience necessary. Unleashed Brands is committed to providing our franchise owners with comprehensive training and an unmatched level of ongoing support. The proprietary enterprise platforms that we’ve developed and refined only add to the tools and resources that enhance the potential for success. If you’re interested in exploring an entrepreneurial venture and you see yourself in the descriptions above, let’s arrange a time to connect for a discovery session.

A Little More About Us…


The Unleashed Brands platform includes Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts youth enrichment franchises. As the parent company, Unleashed Brands was founded to curate and grow the most innovative and profitable business opportunities that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses that focus on serving families. All have become first-in-category brands by providing fun, engaging, and inspiring experiences that help kids with their No. 1 development goal – to become who they were destined to be.

To speak with one of our franchise experts and learn more about our children’s business opportunities, simply fill out this form and an Unleashed Brands representative will be in touch shortly.