A Closer Look at Consumer Spending on Youth Enrichment

The tracking of consumer spending has proven to be an effective way to evaluate certain business opportunities, which is why Unleashed Brands recently conducted some research into the spending habits of several demographics. Our specialty, as noted in each of our six different franchise opportunities, is youth enrichment. We invest in business models that have the potential to help kids learn, play, and grow – otherwise known as the three pillars of Unleashed Brands.

Take a moment to review the macro- and consumer-based financial figures below which, all combined, present an incredible opportunity to take advantage of our cultural norms in the U.S. in support of the children we’re raising.

Zero – 17 is an Attractive Target Market

According to some of the latest statistics compiled by the Federal Interagency Forum on Child and Family Statistics, there are approximately 73.6 million children in the U.S. under the age of 18 years old. The breakdown of kids according to age group in three categories is also remarkably similar. For children aged 0-5, it’s 23.4 million. Kids aged six to 11, it’s 24.3 million. And for youths aged 12 to 17, it’s 25.4 million.

Child-Related Expenditure Data

Market intelligence from the Brookings Institution shows that from the time a child is born until he or she reaches the age of 18, the family will spend an average of $17,000 a year, or $310,605 in all. Of the annual spend portion, it’s been reported that families allocate 23% of this investment on childcare-related expenses. Including assets like education and enrichment, that equates to $4,000 per child – each year. When adding up the number of current families in the Unleashed Brands database, these enrichment dollars combined would top $100 billion annually.

Post-Pandemic Spending Figures

As we all know, the global pandemic caused major disruptions at the intersection of business and commerce – clear across all industries and categories. But some recent spending research conducted by Emory University and the U.S. Bureau of Labor Statistics, as well as the Federal Reserve Bank of St. Louis, there are some interesting findings on where families are prioritizing their own youth enrichment budgets. And they vary by demographic group. In keeping with recent trends, 78% of Millennials would rather spend money on a desirable experience or event than a product – and more than half (55%) are spending more in this category than ever before. The typical Unleashed Brands consumer is increasing their spend for discretionary experiences by 48%. It’s no surprise that during the time of lockdowns, most people’s discretionary income went to household goods. But since restrictions have been eased, spending has roared back, as families are anxious to get out and begin living again.

If you’d like to take advantage of this target-rich environment, we invite you to review the six best-in-category brands that are founder-focused and franchise-friendly. These proven business models each have the capacity to provide kids with fun, engaging, and inspiring experiences.

A Little More About Us…

The Unleashed Brands platform includes Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts youth enrichment franchises. As the parent company, Unleashed Brands was founded to curate and grow the most innovative and profitable business opportunities that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses that focus on serving families. All have become first-in-category brands by providing fun, engaging, and inspiring experiences that help kids with their No. 1 development goal – to become who they were destined to be.

To speak with one of our franchise experts and learn more about our children’s business opportunities, simply fill out this form and an Unleashed Brands representative will be in touch shortly.